New Belgium Adding NEW VooDoo Ranger IPA, 8 Hop Pale Cans & Imperial IPA

24 September 2016

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Here’s your breaking beer news of the day.  This morning we get our very first look at a new beer (and series) coming from New Belgium Brewing in Fort Collins, CO and Asheville, NC.  This is VooDoo Ranger and this version is an IPA that celebrates the New Belgium Ranger beer reps across the country.  Look for VooDoo Ranger IPA to hit 7%-AbV and the beer will be packaged in 16oz cans & 12oz cans (below).  We also have New Belgium VooDoo Ranger 8 Hop Pale Ale (5.5%-AbV) 12oz cans & kegs and VooDoo Ranger Imperial IPA (9%-AbV, kegs).
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Ballast Point Homework Series - Batch No 8 Hefeweizen

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This is Batch No 8 from the Ballast Point Home Brew Mart Homework Series.  This beer is a Hefeweizen wheat ale and the beer will be released in 22oz bottles and kegs.  Look for Batch No 8 to hit 5%-AbV.
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New Tecate Light Ad Builds A Wall To Unify Not Divide

imageFrom Heineken & Tecate:

NEW YORK, NY  Sept. 24, 2016-On Monday, September 26, Tecate Light, the fastest growing light beer in the U.S. versus its competitors[1], will debut a bold new, national television commercial called "The Wall" on Fox News, Univision and Telemundo surrounding the first Presidential debate.

"The Wall," created by Tecate with Saatchi & Saatchi NY, is the latest 30-second TV spot from the "Born Bold" campaign that once again shines the spotlight on the brand's protagonist, the Black Eagle, while it soars above a small Mexican border town separated from the US by a "wall."

One of the commercial's establishing shots implies the wall is a towering structure that runs in either direction for miles, but as the commercial progresses and two groups of young men, bi-cultural Hispanics from the U.S. and Mexicans from Mexico, come together over the wall, the structure is revealed to be three-feet tall, the perfect height for a group of friends to rest their Tecateson.
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"Tecate is using beer as the great unifier in developing a fun, lighthearted and clever commercial where friends from two bordering countries share a couple of Tecates over a wall," said Felix Palau, Vice President, Tecate. "With this spot, Tecate is acknowledging an ongoing conversation, while raising a glass to beer's uncanny ability to bring people together in a positive way."

Filmed just outside the border town of Tecate, Mexico, where the Mexican beer originated and gets its namesake from, Tecatebeer was introduced to the U.S. in 1955 while Tecate Light followed in 2007.

"This is a tremendous idea for Tecate. It really is the best idea. We worked with the best clients and hired the best people to work on it. Only the best. It's terrific," said Chris Moreira, ECD at Saatchi & Saatchi NY.

"Building on the insight that the wall issue is extremely important to our millennial target consumers, whether leaning more liberal or more conservative, we knew people would be watching the first Presidential debate to hear each candidate's side of this important issue. We couldn't think of a better stage to serve Tecate's message of unity," said Jennifer Weiss, Vice President, Director, Mediavest | Spark. "In addition to our video campaign, we're also hyper-focused on social to ensure we're reaching legal-drinking-age adults (21+) interested in politics on both sides of the aisle to drive conversation for #TecateBeerWall efficiently."

This will be the first time Tecate has expanded into General Market targeting, while continuing to ensure reach among its core Hispanic target.

For additional details on Tecate Light's "Born Bold" campaign, the new commercial or to speak with a Tecate Light representative about the brand, please contact BRAYA at HUSA@BRAYAUS.com.

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BridgePort Adding NEW Stumptown ORA Oatmeal Red Ale

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We brought you the keg label, but here’s your first look at the new bottle packaging for a new BridgePort Brewing Stumptown beer.  This is Stumptown ORA and it is an oatmeal red ale brewed with flaked oatmeal and three varieties of malt.  This beer uses Mt. Hood hops and it will hit 5.6%-AbV.  Look for ORA to be packaged in 12oz and 22oz bottles (below).  Stay tuned for release details.


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Harpoon Adding NEW Twist UFO Blood Orange & Bergamot Cans

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Here’s an exciting new beer coming from Harpoon Brewing.  This is a new version of their UFO and it is called Twist Blood Orange & Bergamot UFO.  This unfiltered offering will hit 4.8%-AbV and you’re getting a peek at the 12oz Ball can and 12oz bottles (below).
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Goose Island & Hertog Jan Collaborate On Grand Prestige

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Here’s your first look at a new collaboration beer coming from Goose Island and Hertog Jan in the Netherlands.  This is Grand Prestige and it is an imperial brown ale based on a Hertog Jan recipe that is brewed in Chicago and aged in first and second use Bourbon barrels.  This beer will be packaged in 765ml bottles and stay tuned here for release details.
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Weyerbacher Adding Berry Monks Belgian Tripel Bottles

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Here’s a new beer coming from Weyerbacher that our pal Chris Wilson has been hiding from us.  This is Berry Monks and it is their Belgian-style tripel Merry Monks brewed with cranberries, orange peel and ginger.  This brew will float in at 9.3%-AbV and you’re looking at the 12oz bottle so stay tuned for release details.
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Susquehanna Brewing Adding Wham Bam Thank You Ma’am Triple IPA Bottles

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Here’s your first look at a new beer coming from our very own Susquehanna Brewing in Pittston, PA.  This is Wham Bam Thank You Ma’am and it is a triple IPA brewed with orange peel as well as Citra, Amarillo, Simcoe and Cascade hops.  This big boy will hit 10.5%-AbV and you’re looking at the 22oz bottle.
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Harpoon - The Craic Irish Red IPA 12oz Bottles

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This is The Craic from Harpoon Brewery in Boston, MA.  This limited release Irish Red IPA will hit 7%-AbV and 55 IBU (yes there will be a happy St. Patrick’s Day in Boston).  You’re looking at the 12oz bottle and stay tuned for release details.
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Smuttynose Smuttlabs - India Schwarzbier Lager

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Here’s another brew coming from Smuttynose Smuttlabs.  This is India Schwarzbier Lager and this limited edition beer will hit 8.5%-AbV.  This is the 1-quart bottle.
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Boulevard Updates KC Pils American Lager

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Here’s the new packaging for KC Pils from Boulevard Brewing in Kansas City, MO.  This American Lager will remain at 4.8%-AbV and 16 IBU and this is the new 12oz bottle.
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Carton Brewing - Gilded Lily Trufpel 12oz Cans

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This is Gilded Lily Trufpel from carton Brewing.  This beer is a tripel ale brewed with honey and white truffels.  This is the 12oz can and the beer will hit 10.6%-AbV and 30 IBU.
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Lagunitas 2016 OneHitter Series - High Westified Imperial Stout

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Here’s the latest packaging for 2016 OneHitter Series High Westified Imperial Stout from Lagunitas Brewing.  This coffee stout is age din High West rye Whiskey barrels and the beer hits 12%-AbV.  This is the latest 12oz bottle.

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Grimm Brothers - Unlocked Secrets Barrel-Aged Sour

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This is Unlocked Secrets from Grimm Brothers Brewhouse in Loveland, CO.  This barrel-aged sour ale is a small batch release and it will be packaged in 750ml bottles.  Stay tuned for release details on this Legendary Series beer.
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Crooked Stave - Petite Sour Sweet Cherry & Tart Cherry

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I love cherry-based beers and here we have two from Crooked Stave Artisan Beer Project.  These are both version of their Petite Sour wild ale; Tart Cherry is a wild ale aged in oak barrels with Colorado Montmorency cherries and Sweet Cherry is a wild ale aged in oak barrels on Colorado Bing and Attika cherries.  These are both 375ml bottles and both beers hit 5%-AbV.
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