Phusion Projects Adds Low Calorie Island Squeeze Malt-Based Beverages

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Yes these are malt-based beverages….some interesting new Island Squeeze frozen pouch options coming from Phusion Projects today:

CHICAGO, April 30, 2013 /PRNewswire/mbb/ -- Phusion Projects, LLC announced the introduction of six new Island Squeeze flavors just in time for consumers' summer escapes including—Strawberry Daiquiri Light, Margarita Light , Blue Hawaiian Light, Mango Peach Light, Dreamsicle and Key Lime. Phusion Projects continues to bring to market products that appeal to consumers who are seeking a variety of flavors when purchasing adult beverages.



The new Island Squeeze varieties join existing cocktail flavors Strawberry Daiquiri, Pina Colada , Margarita and Pink Lemonade Light. The pouches can be frozen and poured into a glass or served over ice, making them the perfect warm-weather drink. Island Squeeze is available in 6 percent alcohol by volume (ABV), in 12 packs of 10-ounce, single serve pouches. The suggested retail price for each pouch is $1.99.

"According to a recent survey*, nearly 60 percent of women count calories when choosing their favorite alcoholic beverage. Our four new Island Squeeze light varieties provide consumers with additional options to enjoy the cocktails they crave," said Chris Hunter , one of the co-founders of Phusion Projects. "By expanding the line to include dessert flavors and more light options, Phusion Projects continues to demonstrate its commitment to meeting consumer demand through flavor innovation."

Information about the Island Squeeze line can be found at http://www.myislandsqueeze.com or on the Facebook page at https://www.facebook.com/IslandSqueezeCocktails.

*Penn Schoen Berland conducted 300 (MOE ±5.66%) online interviews among women aged 25-50 who consume an alcoholic beverage at least once every two weeks.
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