30 June 2013
An interesting change coming to Bass Beer in the U.S. as Anheuser-Busch has decided to rebrand with the name Bass Trademark No 1 Premium Pale Ale. This name acknowledges that Bass was the first Trademark procured in the UK and it celebrates the history of the beer & brand. Watch for the beer to hit the U.S. markets in 500ml bottles. This beer will come in at 4.4% ABV. Stay tuned as I will bring you the actual label as soon as it is approved.